This is a very personal journey to me and my family. As a mother with a child of autism, I struggled with prioritising a balanced meal versus giving in to reducing my son's meltdowns around his obsession with ketchup and fish fingers. For those of you familiar with autism spectrum disorder aka ASD will understand that the stress your child is succumbed to during a meltdown is traumatic for all involved. I tried the an elimination diet to understand whether cutting out certain foods would reduce his meltdowns, but the process was so long and drawn out and the task of creating different types of meals at dinnertime completely overwhelmed me after a couple of months. It wasn't until I turned my hand at studying live blood analysis, a tool which can take the guess work out from clearly understanding what the body is or isn't balanced in. When I discovered what my son's kryptonite was, I cut it all out of his meals and over time his autistic traits were significantly reduced. He was more verbal and had fewer meltdowns. As this may seem, well and good, you're probably wondering what this has to do with toothpaste?

Well, as pleased as I was to see his meltdowns had subside, he was still autistic and I noticed that once he became more verbal, he turned into a bit of a smarty pants. He only brushed his teeth once a day and didn't see the point in brushing them twice in the same day. He refused to listen to me because I was not a dentist, so you know what I did, yup, I got him an appointment to see the dentist. Guess what the dentist told him, yup, that he needed to brush twice a day. And guess what the dentist told me…that my son will need all his baby teeth removed and that his adult teeth that were struggling to break through. Once his adult teeth were liberated, the dilemma of his brushing had improved and he was religiously brushing twice a day.

However, despite his gluten free, sugar free and healthy balanced diet, he started to develop cavities. Another trip to the dentist had taught me that even though the quality of his diet and the improvement of oral hygiene routine was not a foolproof route to healthy teeth. That dentist gave us a prescription for fluoride toothpaste. A prescription!? So that wasn't going to happen, and that was when I hit the books and looked at all the research I could to understand why and how cavities are formed. There were a fair few science based studies done on the effectiveness of essential oils for oral hygiene, but I wanted to understand other cultures kept their teeth healthy and white. A number of things kept cropping up, such as a natural balanced diet without processed foods.

Stress free living in nature, and here's the kicker, no vaccines.

Sadly, we live in a world that is now predominately filled with stressors, convenience foods and mandatory vaccines. I had no control of the latter as all my children are vaccinated. I devised a plan and created as many of the products that I would normally buy from the high street and supermarkets and made it from natural ingredients from home. Everything from deodorant, body oil, body scrum, hair serum, balm and yes, toothpaste.

Faced with the prospect of prescription fluoride toothpaste, I was propelled into researching alternative, natural methods to protect and enhance our oral health. This research journey was not just about avoiding unwanted ingredients; it was about rediscovering time-honoured practices and integrating them with modern science. From the insights of essential oils in oral hygiene to the wisdom of stress-free living and natural diets free from processed foods, every piece of knowledge contributed to the creation of Pitch Black toothpaste. Fast forward to the present, my son no longer needed the extractions and his cavities began to heal.

Our commitment to natural ingredients and the rejection of convenience for convenience's sake led to the development of Pitch Black toothpaste. Crafted from the ground up with love, research, and a deep understanding of oral health's nuances, Pitch Black stands as a testament to the power of natural care in a modern world.

At Holistic Creatures, we're passionate about providing natural and holistic products that are free from harsh chemicals and artificial ingredients. We believe that taking care of your body and mind as a whole is essential, and our products reflect that philosophy.

By using natural products that work in harmony with your body, you'll create a stronger connection with the natural ingredients and slowly transition to a more natural state of being. This means relying less on harsh chemicals and more on your body's innate ability to maintain healthy wellbeing. We'd love to help you on your journey to a more holistic lifestyle!

Wishing you vibrant health!